Think Like A Search Engine
If you’re a lawyer with a website, you’ve been contacted by an “SEO expert”; it’s one of the inevitable annoyances of putting your firm online. If you’re a novice, or unsatisfied with your current...
View ArticleIf You Have Nothing to Blog About, Don’t Blog About Anything At All
When we were younger, we all heard our parents preach “if you have nothing nice to say, don’t say anything at all”. The same can be said for blogging—when you have nothing good or of value to share...
View ArticleShould Your Law Firm Fear Yelp or Embrace It?
When most people think of Yelp, they think of finding local restaurants and shops with a long list of reviews from past costumers. While the retail and food industries have embraced this online...
View ArticleIs Buying Local Buying Smarter When It Comes to Your Law Firm’s Website?
At Amicus Creative Media, we speak to thousands of attorneys each year about our legal marketing services. During the course of these conversations, we’ve encountered our fair share of attorneys who...
View ArticleShould I try my hand at PPC?
How hard can it be? We hear this often from attorneys who, in an effort to save money, attempt to manage their own pay-per-click (PPC) campaigns. The result is often an ineffective and expensive...
View ArticleIs your law firm’s website prepared for Mobilegeddon?
Each year, Google makes hundreds of algorithm updates, changing the way the search engine ranks websites based on users’ search queries. Many of these updates are not announced forcing SEO consultants...
View ArticleShould Press Releases Be a Part of Your Firm’s Marketing Strategy?
There are big firms that seem to issue a press release every other day. They are usually rather monotonous and highlight inconsequential events within the firm like the opening of a satellite office...
View ArticleThe Easiest Formula for Effective Legal Content
The Easiest Formula for Effective Legal Content There have been countless articles written about the drab content found on legal websites. As an attorney, you’ve undoubtedly read about all of the...
View ArticleAvoid Keyword Stuffing with LSI
If we asked you to come up with a synonym for “attorney”, you could easily rattle off a few alternatives – lawyer, counselor at law, esquire or even barrister or solicitor, if you find yourself in the...
View ArticleSEO For Law Firms: Create Content That Answers People’s Legal Questions
It is harder to gain an edge for your firm with SEO these days, as it seems every firm is doing it. If you have a law blog, optimize for one location, place your firm in all legal directories, and...
View ArticleSEO For Law Firms: Editorial Placements Help In Two Ways
If you feel like your website isn’t reaching its fullest potential, there are several reasons why that might be: you could have an out of date SEO strategy (or none at all), your website could be...
View ArticleIs SEO The Real Estate Of The Digital World?
When discussing SEO, many people talk about it as a sprint. Get some links, write a blog, and rank up in Google. This is not a bad start, but they don’t look at the big picture: what good is an SEO...
View ArticleShould I Be Diversifying My Adwords Budget To Other Platforms?
Google Adwords can be a very frustrating topic for law firms. You can invest resources into making a great site and getting great ads on Google, but simply putting people on your site does not pay the...
View ArticleThe Importance of Law Firm Blogging
There are lawyers on every street corner, it seems. While your law firm has a share of success and has been building a good word-of-mouth reputation for quality, you do understand that it is a digital...
View ArticleThe Future Of Automation In Website and Business Development
The practice of implementing automated programs and features in new websites is becoming more and more common, and it’s anyone’s guess how far they will advance in the next decade. But most people seem...
View ArticleDoes Website Content Matter In Today’s Duplicate Garbage Content World?
Building a website from scratch is one of the most exciting and rewarding decisions you can make as someone who is trying to grow a business, whether that business is small or large. But there’s one...
View ArticleHow Is Search Engine Optimization Changing and How Will It Affect Your Website?
Search engine optimization (or SEO) is what ninjas use to help their clients’ websites rise in ranking on engines like Google or Bing. And to say that SEO has changed a lot over the last decade is...
View ArticleHow To Build A Better Business Based Website: Part III
In part two of our series on how to build a better business based website, we discussed the difference between short-tail and long-tail keywords — and how to properly find and apply them to your...
View ArticleHow To Build A Better Business Based Website: Part IV
In part three of our series on how to build a better business based website, we discussed the importance of providing quality content based on the type of content you wish to provide a customer. We...
View ArticleHow To Build A Better Business Based Website: Part VII
In part six of our series on how to build a better business based website, we discussed the fundamental importance of building a website formatted to be easily digestible on a mobile platform. We’re...
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